How to Find Retailer Contacts for Cold Email Campaigns (so you can email them)

Matt here - covering something that I see e-com brands getting stuck with a lot - getting relevant retailer contacts for outreach.

For e-commerce brands looking to expand, reaching out to potential retail partners through cold emailing is essential. A good starting point for finding contact information is using directories like Google Maps.

Finding Retailer Contacts

Google Maps is a great tool for finding detailed information about businesses, including contact details. Simply search for the type of retailers you're interested in and note down their contact information. However, gathering data manually from Google Maps can be quite slow and repetitive.

To save time and improve accuracy, you can use tools designed to automate data collection. Here are three tools that are user-friendly and effective:

1. Apollo

Apollo is a platform that helps you find accurate contact lists. You tell it what kind of retailers you're looking for, and it searches through a large database to get you contact details. You can also use Apollo to send out your cold emails directly.

2. Phantombuster

Phantombuster can automate data extraction from websites like Google Maps. You set up a task (called a "Phantom"), and it collects data such as names, email addresses, and phone numbers for you. You can schedule Phantombuster to run these tasks regularly, keeping your contact list updated.

3. Hunter.io

Hunter.io is great for quickly finding email addresses. Once you have a list of retailers from Google Maps, you can use Hunter.io to find the emails of the people you need to contact. It also has a tool that works directly in your web browser, making it easy to use while you’re looking at Google Maps.

Tips for Using These Tools

Here are a few tips to help you get the most out of these tools:

• Know Who You're Looking For: Before you start, decide on the type of retailers that best fit your brand. Are they small local shops, large supermarkets, or maybe mid-sized specialty stores? This will help you target your search.

  
  

• Use Tools Legally and Responsibly: Make sure you understand and follow any laws about data collection and privacy.

  
  

• Personalize Your Emails: When you write to retailers, customize your emails. Mention something specific about their store that relates to your product, or explain clearly why a partnership would benefit them.

  
  

By using these tools and strategies, you can efficiently build a list of retailer contacts and start your email outreach. This approach not only saves time but ensures that your communications are based on up-to-date and relevant information.

Happy sending! :)